Hi! I’m Cheryl Oliver, and I’m a conversion copywriter turned strategy coach.
I’ve reviewed 1000+ funnels for online coaches in every niche imaginable.
I can usually tell within minutes why someone’s offer isn’t selling as well as it should.
And it’s rarely what they think.
Before I’d even figured out what kind of business I wanted, I’d invested in a programme that taught me to run Facebook ads to a webinar that booked sales calls.
The promise was simple: get enough people into the funnel and the sales follow. Like most new business owners, I believed it. So when I started out, building funnels felt like the obvious way to help coaches sell more.
But the funnel was never where things broke. It was when they went to write their own copy.
I thought it was because they didn’t have the marketing training to do it. So I decided to become a copywriter so I could fix that problem for them too.
I went deep into messaging. I joined an ads membership, started answering copy and messaging questions inside the community, and over the next few years I did more than 1,000 messaging reviews: sales pages, emails, ads, whole funnels, for coaches in nearly every niche you can imagine.
And after all of those reviews, I realised it was never about the copy.
The real problem was that they didn’t really know who they were talking to or creating offers for. They had never gotten clear on their *chosen* client.
So their sales pages tried to talk to everyone and ended up being SO generic.
Their offers were put together based on what they knew and not what their Chosen Client desperately needed. Which meant their funnels and launches would limp along but never really take off.
Then when they wanted to scale, the answer they were given was always MORE.
More traffic. More funnels. More offers. Bigger launches.
Which meant growing the business required more and more effort instead of getting easier.
But all they were doing was getting more eyeballs on muddled messaging and offers – the very things that weren’t working well to begin with.
Once we got clear on their Chosen Client and started building everything around them, everything downstream got easier.
Their messaging brought more of the right people into their funnels.
Their offers became easier to want and sell.
Their sales pages, emails and launches converted better because they were speaking directly to the people they were created for.
And suddenly, making more sales didn’t automatically mean finding more people, adding more bonuses, discounting the price or working harder to convince them.
Making more sales could mean freedom, simplicity and choice.
I know what it’s like to want a business that fits your actual life.
I left a full-time job to build mine so I could have more time with my daughter, and I want that same room for the women I work with: to build something on their own terms, where scaling doesn’t mean making everything bigger, busier and more complicated.
Today, that’s the foundation of everything I do.
I help online coaches stop trying to be everything to everyone and build their marketing and business around their Chosen Client: the one person they’re uniquely placed to serve.
Because selling gets simpler when you know exactly who you want buying, create offers specifically for them, and talk about those offers in a way they actually care about.
That’s when you stop needing MORE of everything to make more sales.
It’s your turn to feel that.
Let’s simplify your marketing, fix your messaging, and start making more sales — without burning yourself creating a bigger and bigger marketing machine.
