IDENTIFY
Define exactly who your offer is for.
Just because your offer could help lots of different people doesn't mean you should be trying to sell it to all of them.
We'll use my Chosen Client Method to get more specific about who this offer is for, by identifying the sweet spot between:
- The people you get the best results for.
- The people you love working with.
- The people who actively want the result you deliver and are willing to pay for it.
So instead of trying to appeal to everyone you could help, you can make your offer feel like it was made for exactly the right person.
