Messaging & Offer Strategist for coaches
Get chosen by the people you want to work with
For established coaches ready to scale their group programs without needing MORE of everything — more traffic, more offers or more work.
TRUSTED BY
"I highly recommend her to anyone wanting to take their messaging to the next level."
Working with Cheryl for the past two years has been a win for my business. Handing over our email and sales page copy freed up so much of my time and headspace—plus, she just gets how to write in a way that connects and converts. Since Cheryl updated our sales page it has led to higher conversions and better-fit clients coming into our programs. I highly recommend her to anyone wanting to take their messaging to the next level.
Vesna Hrsto • Naturopath & Mind-body Peak Performance Specialist
You know your offer is good...
you've got testimonials up the wazoo to prove it.
And once people are in your programs, they love them.
But the problem is getting more of the right people into them without it taking more time and effort.
Because your marketing has become like a machine you have to feed all the time.
Launches. Funnels. Ads. Content. You name it, you’ve either tried it or got it going on.
And every time you want more revenue, it feels like you have to make the machine bigger.
More leads. More traffic. Another offer. A bigger launch.
You thought by now your business would feel easier. That everything you’ve already built would start doing more of the heavy lifting.
But something still feels off.
Your offers aren’t selling as well as they should be — not for how bloody good they are.
You still feel like you’re working way too hard to convince people how valuable they are.
And no matter what you do, no matter what marketing strategy you try, your numbers are always just… fine.
And fine just isn’t going to cut it — not for the impact you want to have.
"Over six figures in revenue right out of the gate."
“Working with Cheryl has been the most refreshing and impactful experience. Cheryl’s work on our sales page not only took our results from 2% to 8% conversion (amazing!), but she came to the table with insight, recommendations and hands-on attention that resulted in our first launch with a new company generating over six figures in revenue right out of the gate.
If you want expert attention on your sales page and focus on what will actually move the needle in your business, you need Cheryl!“
SARAH CAMPBELL • advance expert network
What if your marketing strategy isn't the problem?
For the last six years, I’ve worked as a copy coach inside six different online marketing programs, reviewing copy for coaches in almost every niche imaginable.
And the funny thing is, every program was different — the tactics, the strategies, the coach teaching it — but I kept seeing the same pattern.
The strategy would change, but the thing that made the biggest difference wasn’t more traffic, a different front-end offer or more advanced launch strategy.
After 1,000+ copy reviews — and helping coaches get results like doubling their launch results from a single review — I realised the biggest results happened when we got clearer on WHO they were marketing to, not HOW they were marketing.
And a clearer WHO made everything downstream easier.
Clearer messaging.
Clearer offers.
Clearer reasons to buy.
Which meant they could get better results from whatever marketing strategy they were already using.
Instead of making the machine bigger, we made what they’d already built finally work harder.
So I built my entire business around helping coaches find their WHO first.
What I call their Chosen Client — then aligning their offers, messaging and copy around that person.
Introducing…
The Chosen Client System
01. DEFINE
We’ll define your Chosen Client: the person you love working with, get brilliant results for and who actively wants what you sell.
So you know exactly who you’re building the rest of the business around.
02. PACKAGE
We’ll refine your offer so it’s built around what your Chosen Client actually wants — and make it clear why yours is the one worth buying.
So you don’t need to pile on more modules, bonuses or support to prove its value.
03. ATTRACT
We’ll look at what you’re saying to attract your Chosen Client across your content, ads and lead magnets so you’re not just generating more leads.
You’re attracting more of the people you most want to become customers.
04. SELL
We’ll look at how you’re currently selling and make sure it’s optimised to generate the most revenue for you with the least amount of effort.
No more making the machine bigger every time you want to make more money — your marketing will finally start working harder for you.
"The first time I ran it, I doubled the enrolment."
She helped me structure my launch email marketing campaign a lot better than I was doing before. And so the first time I ran it, I doubled the enrolment. But what’s more important to me is the type of people who came on board.
They were so aligned with the perfect client that we picked when discussing the sales copy.
I feel a lot more inspired to post content inside the membership. I feel like I have so much to share. I am very grateful for the service that I’ve received.
It really exceeded my expectations. Thank you, Cheryl.
Polina Bee • Monthly Method
You know your offer is good...
Hi, I'm Cheryl.
I’m a conversion and messaging strategist who’s spent the last six years behind the scenes of online coaching businesses figuring out one question:
Why does one brilliant offer fly off the shelves while another struggles to sell?
After 1,000+ reviews, I’ve become pretty good at spotting the answer.
But the reason I care about fixing it isn’t because I think everyone needs a bigger business for the sake of having a bigger business.
I started my own business because I wanted more freedom and more time with my daughter.
And I still believe that’s what a successful business should give you.
More freedom. More simplicity. More choice.
Not an ever-growing marketing machine that needs more of you every year just to keep growing.
"She totally nailed our tone of voice"
“Cheryl is such a delight to work with! She not only spun up some beautiful words that totally nailed our tone of voice, but she’s got the added bonuses of a really sharp marketing brain, so it’s not just pretty words with no substance.
Cheryl’s pages are as strategic as they are hilarious, and I couldn’t recommend her more.“
Kate Jefferies (McKibbin) • HELLO FUNNELs
KATE MCKIBBIN • HELLO FUNNELS
EVELYN WEISS • THE COACH GROWTH HUB
HIRE ME TO…
Support Your Students
I’ve helped some of the most well-known online coaches support their students and outsource copywriting expertise for their group programs.
This is one of my absolute favorite things to do for CEOs and marketing group program owners.
I can help you by:
- Answering marketing and copy-related questions in your community
- Live copy calls with sharp (and witty) feedback for your students
- Recorded reviews on sales pages, emails, and more
"They absolutely love her because of the genius she has around sales pages..."
“Cheryl helps my community members with their messaging, copy and sales pages and they absolutely love her because of what she brings to the table and the genius she has around sales pages. Thank you for helping me with my sales pages, and for helping my members, and for doing what you do. You do a fantastic job!”
EVELYN WEISS • THE COACH GROWTH HUB
"She has that special knack for being able to guide people, at all levels, without confusing them..."
“We love having Cheryl as one of our guest experts. Not only does she really know her stuff when it comes to crafting copy that sounds great and converts like crazy, but she also has that special knack for being able to guide people, at all levels, without confusing or overwhelming them, and is able to give even tougher feedback in such a supportive way. Our clients not only see great results from her suggestions, but they all adore her as well.”
KATE MCKIBBIN • HELLO FUNNELS
