Messaging & Offer Strategist for coaches

Get chosen by more of the people you want to work with

For established coaches ready to scale their offers without needing MORE traffic, crazy big launches, or a team of tech VAs.

TRUSTED BY

"I highly recommend her to anyone wanting to take their messaging to the next level."

Working with Cheryl for the past two years has been a win for my business. Since Cheryl updated our sales page it has led to higher conversions and better-fit clients coming into our programs. I highly recommend her to anyone wanting to take their messaging to the next level.

Vesna Hrsto • Naturopath & Mind-body Peak Performance Specialist

You know your offer is good...

you've got testimonials up the wazoo to prove it.

And once people are in your programs, they love them.

But the problem is getting more of the right people into them without it taking more time and effort.

Because your marketing has become like a machine you have to feed all the time.

Launches. Funnels. Ads. Content. You name it, you’ve either tried it or got it going on.

And every time you want more revenue, it feels like you have to make the machine bigger.

More leads. More traffic. Another offer. A bigger launch.

You thought by now your business would feel easier. That everything you’ve already built would start doing more of the heavy lifting.

But something still feels off.

Your offers aren’t selling as well as they should be — not for how bloody good they are.

You still feel like you’re working way too hard to convince people how valuable they are.

And no matter what you do, no matter what marketing strategy you try, your numbers are always just… fine.

And fine just isn’t going to cut it — not for the impact you want to have.

"Over six figures in revenue right out of the gate."

“Working with Cheryl has been the most refreshing and impactful experience. Cheryl’s work on our sales page not only took our results from 2% to 8% conversion (amazing!), but she came to the table with insight, recommendations and hands-on attention that resulted in our first launch with a new company generating over six figures in revenue right out of the gate.

If you want expert attention on your sales page and focus on what will actually move the needle in your business, you need Cheryl!“

SARAH CAMPBELL • advance expert network

What if the strategy was never the problem?

For the last six years, I’ve worked as a copy coach inside six different online marketing programs, reviewing copy for coaches in almost every niche imaginable.

I’ve looked at everything from webinars and launches to ads and low-ticket funnels.

And the funny thing is, every program was different — the trainings, the approach, the coach teaching it — but the underlying problem was often the same.

After 1,000+ funnel reviews (and helping coaches get results like doubling their conversion rates from a single review), I realised the biggest improvements happened when we looked at more than just copy.

They came when we took a closer look at the offer itself.

Was it something people really wanted to buy?

Was the value immediately obvious to the people it was designed for?

Was there a compelling reason to choose it over all the other ways they could solve the same problem?

And was it designed to sell without needing a whole lot of convincing?

Because an offer that gets incredible results isn’t necessarily an offer that’s easy to sell.

And once we got the offer right, everything downstream became easier.

The messaging. The sales pages. The funnels and launches.

Which meant they could get better results from whatever marketing strategy they were already using.

Instead of making the machine bigger, we made what they’d already built work much harder.

"The first time I ran it, I doubled the enrolment."

She helped me structure my launch email marketing campaign a lot better than I was doing before. And so the first time I ran it, I doubled the enrolment. But what’s more important to me is the type of people who came on board.

They were so aligned with the perfect client that we picked when discussing the sales copy.

I feel a lot more inspired to post content inside the membership. I feel like I have so much to share. I am very grateful for the service that I’ve received.

It really exceeded my expectations. Thank you, Cheryl.

Polina Bee • Monthly Method

So I built my entire business around helping coaches make their offers easier to say YES to.

I call this my Designed To Scale framework, and it’s built around four things:

Designing your offer for the right people (the ones you love working with, who genuinely want what you do, and who get the best results), packaging it so the value is obvious, positioning it so it stands out from the competition, and selling it without having to triple your list or get a tech degree.

Because the easier your offer is to want, the easier it is to sell.

And that means more YESES from the marketing you’re already doing, without having to jump on sales calls or have endless DM conversations with potential clients.

"My webinar opt-in page has a 64% conversion rate"

I just want to share that my webinar opt-in page has a 64% conversion rate, which is the highest I have ever had for a webinar!

Thank you, Cheryl!

Rebekah • health & fitness coach

You know your offer is good...

Hi, I'm Cheryl.

I’m a conversion and messaging strategist who’s spent the last six years behind the scenes of online coaching businesses figuring out one question:

Why does one brilliant offer fly off the shelves while another struggles to sell?

After 1,000+ reviews, I’ve become pretty good at spotting the answer.

But the reason I care about fixing this for coaches goes so much deeper than that.

I know what it’s like to want a business that fits your actual life. I left a full-time job to build mine so I could have more time with my daughter, and I want that same space for the women I work with: to build something on their own terms, where scaling doesn’t mean making everything bigger, busier and more complicated.

Today, that’s the foundation of everything I do. I help online coaches stop trying to be everything to everyone and build their marketing and business around their Chosen Client: the one person they’re uniquely placed to serve.

Because selling gets simpler when you know exactly who you want buying, create offers specifically for them, and talk about those offers in a way they actually care about.

That’s when you stop needing MORE of everything to make more sales.

It’s your turn to feel that.

"She totally nailed our tone of voice"

“Cheryl is such a delight to work with! She not only spun up some beautiful words that totally nailed our tone of voice, but she’s got the added bonuses of a really sharp marketing brain, so it’s not just pretty words with no substance.

Cheryl’s pages are as strategic as they are hilarious, and I couldn’t recommend her more.“

Kate Jefferies (McKibbin) • HELLO FUNNELs

KATE MCKIBBIN • HELLO FUNNELS

EVELYN WEISS • THE COACH GROWTH HUB

HIRE ME TO…

Support Your Students

I’ve helped some of the most well-known online coaches support their students and outsource copywriting expertise for their group programs.

This is one of my absolute favorite things to do for CEOs and marketing group program owners.

I can help you by:

"They absolutely love her because of the genius she has around sales pages..."

“Cheryl helps my community members with their messaging, copy and sales pages and they absolutely love her because of what she brings to the table and the genius she has around sales pages. Thank you for helping me with my sales pages, and for helping my members, and for doing what you do. You do a fantastic job!”

EVELYN WEISS • THE COACH GROWTH HUB

"She has that special knack for being able to guide people, at all levels, without confusing them..."

“We love having Cheryl as one of our guest experts. Not only does she really know her stuff when it comes to crafting copy that sounds great and converts like crazy, but she also has that special knack for being able to guide people, at all levels, without confusing or overwhelming them, and is able to give even tougher feedback in such a supportive way. Our clients not only see great results from her suggestions, but they all adore her as well.”

KATE MCKIBBIN • HELLO FUNNELS