Messaging & Offer Strategist for coaches
Become unignorable to the clients you want to work with
When you discover your chosen client and build your message and offers around that person, you get to choose who you work with. I help you do that.
TRUSTED BY
"I highly recommend her to anyone wanting to take their messaging to the next level."
Working with Cheryl for the past two years has been a win for my business. Handing over our email and sales page copy freed up so much of my time and headspace—plus, she just gets how to write in a way that connects and converts. Since Cheryl updated our sales page it has led to higher conversions and better-fit clients coming into our programs. I highly recommend her to anyone wanting to take their messaging to the next level.
Vesna Hrsto • Naturopath & Mind-body Peak Performance Specialist
You get great results for your clients...
So why aren't sales adding up to the revenue you want?
Social media feels like a chore. You post and post, and it just doesn’t add up to more enquiries — at least not the amount your work deserves.
Everyone told you you need a funnel to scale, so you tried one or two. But the tech was a nightmare and it didn’t really add up to more money in your pocket — not for the amount of effort you put in.
You know your stuff and you’re genuinely invested in the people you help. You’re already getting clients but you want more of the right ones, more consistently, without your marketing feeling like a second job.
You just want your marketing to feel simple and work — something you can count on. Like 1+2=3.
It should be that simple.
"Over six figures in revenue right out of the gate."
“Working with Cheryl has been the most refreshing and impactful experience. Cheryl’s work on our sales page not only took our results from 2% to 8% conversion (amazing!), but she came to the table with insight, recommendations and hands-on attention that resulted in our first launch with a new company generating over six figures in revenue right out of the gate.
If you want expert attention on your sales page and focus on what will actually move the needle in your business, you need Cheryl!“
SARAH CAMPBELL • advance expert network
The good news is, this is totally fixable.
And you don’t need a new offer, a complex funnel, or a bigger launch strategy to get to those $10k months you’re ready for.
After reviewing more than 1,000 funnels, sales pages and launches for coaches across nearly every niche, I started spotting a pattern with the coaches who were struggling to push past their $5k plateau.
It was rarely about their pricing, their credibility or the latest algorithm change.
It was almost always a specificity problem — specificity in who they were talking to, their offers, and what made them different.
The thing is, when you haven’t built your business around your chosen client, your message and offers become muddled. People land on your page or scroll past your content and think “that sounds interesting” — but they don’t think “that’s exactly for me.”
And when people aren’t sure you’re exactly for them, they don’t reach out.
The coaches who get consistent clients without overcomplicating everything aren’t doing more. They’re just clearer. They’ve got one person in mind, a message that speaks directly to that person, and a no-brainer offer that’s made for them.
That’s the 1+2=3 you’ve been looking for
"She totally nailed our tone of voice"
“Cheryl is such a delight to work with! She not only spun up some beautiful words that totally nailed our tone of voice, but she’s got the added bonuses of a really sharp marketing brain, so it’s not just pretty words with no substance.
Cheryl’s pages are as strategic as they are hilarious, and I couldn’t recommend her more.“
Kate Jefferies (McKibbin) • HELLO FUNNELs
The
Service menu
do-it-yourself option
01.DIY Your Sales Page
Grab the best resource on the market to research, plan and write your sales page in under 48 hours..
For only $47!
Done-with-you option
02. Messaging & Offer consulting
Those pesky funnels can be a pain when they don’t work. *sigh*
Hire me to do an extensive review and that bad boy’ll be converting in no time.
Done-for-you option
03. offer fixer
This is where I take over and fix your funnel for you – so you can stop staring at a your upsell wondering how to make it sound as good as it actually is.
You’ll walk away with a funnel that converts AND filters up – attracting serious buyers who are ready to invest.
"The first time I ran it, I doubled the enrolment."
She helped me structure my launch email marketing campaign a lot better than I was doing before. And so the first time I ran it, I doubled the enrolment. But what’s more important to me is the type of people who came on board.
They were so aligned with the perfect client that we picked when discussing the sales copy.
I feel a lot more inspired to post content inside the membership. I feel like I have so much to share. I am very grateful for the service that I’ve received.
It really exceeded my expectations. Thank you, Cheryl.
Polina Bee • Monthly Method
KATE MCKIBBIN • HELLO FUNNELS
EVELYN WEISS • THE COACH GROWTH HUB
HIRE ME TO…
Support Your Students
I’ve helped some of the most well-known online coaches support their students and outsource copywriting expertise for their group programs.
This is one of my absolute favorite things to do for CEOs and marketing group program owners.
I can help you by:
- Answering marketing and copy-related questions in your community
- Live copy calls with sharp (and witty) feedback for your students
- Recorded reviews on sales pages, emails, and more
"They absolutely love her because of the genius she has around sales pages..."
“Cheryl helps my community members with their messaging, copy and sales pages and they absolutely love her because of what she brings to the table and the genius she has around sales pages. Thank you for helping me with my sales pages, and for helping my members, and for doing what you do. You do a fantastic job!”
EVELYN WEISS • THE COACH GROWTH HUB
"She has that special knack for being able to guide people, at all levels, without confusing them..."
“We love having Cheryl as one of our guest experts. Not only does she really know her stuff when it comes to crafting copy that sounds great and converts like crazy, but she also has that special knack for being able to guide people, at all levels, without confusing or overwhelming them, and is able to give even tougher feedback in such a supportive way. Our clients not only see great results from her suggestions, but they all adore her as well.”
KATE MCKIBBIN • HELLO FUNNELS
