So what is an email list?
An email list is all of people that have signed up to receive email newsletters or marketing from you.
A few years ago it was popular to have forms on your website asking people if they wanted to receive content from you with information or offers and then people would sign up to receive emails from you.
But people don’t tend to sign up in this way anymore without an incentive so it’s become a popular strategy to create a freebie which you can offer in exchange for their address.
So your list is the collection of email addresses that you have accumulated of people that have given you permission to send them content.
Now let’s talk about why building an email list is important…
My Top 3 Reasons Why Building an Email List is Important in 2020
1. Email Marketing is Still the Most Lucrative Form of Marketing
The statistics on this type of marketing are insane! Your return on investment can be as high as 4400% which means that for every dollar (or pound) you put in you get $44 out.
Those are crazy high returns and online mail marketing still out performs social media for return on investment.
Another great reason why building an email list is important in 2020.
2. Your List is Yours
It’s easy to get carried away with posting on Facebook and Instagram and worrying about how many likes we get on our posts but the problem with that is that you don’t own your following on Facebook or Instagram.
If those platforms shut down tomorrow your whole following could be gone.
Your list is yours, if your email marketing platform decided to shut down all you have to do is export your list of email addresses and move it to another service provider.
3. It Feels More Personal
When you post something on social media it’s out there for everyone to see and comment on but an e-message is being delivered straight to a potential client’s inbox.
They read it alone, often it has their name at the top (I suggest trying to add it into the subject line and throughout the email too).
If done right, it can feel like you’re talking only to them.
So I hope I have convinced you why building an email list is important today.
If you’re interested in getting started with your list, take a look at my post on how to create a lead magnet for your coaching business which is going to be running live in a couple of weeks time.