Ready to make sales without burning out?

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Then you're in the right place my friend...

You didn’t leave your 9–5 just to work longer hours, chase likes, or feel like you’re constantly “on.” You want a business that brings in consistent sales — without sacrificing your sanity, your weekends, or your time with your kids.

Here’s what I know about you.

You’ve got a solid offer. You know how to get your clients results.

But the sales? They feel way harder than they should.

If you’re like most online coaches I work with, you’re tired of:

  • Posting on Instagram 24/7 with barely any engagement.

  • Burning out on content calendars that lead to crickets.

  • Feeling like you have to host a huge challenge or webinar every time you want to make a sale.

  • Wondering if your email list is even worth it because no one ever seems to buy.

You’ve probably tried funnels. Ads. Maybe even hired a coach.

But nothing feels like it’s clicking — and deep down, you suspect the real issue is your messaging.

You want more sales — not by working more, but by working smarter.

Because at the end of the day, you didn’t start this business to live inside your phone.

You started it for freedom. For more time with your family.

For the ability to take a damn holiday without stressing about the algorithm.

It can be easier. And I can help.

Meet Your Copywriter...

Hi! I’m Cheryl Oliver, and I’m a conversion copywriter and messaging strategist for online coaches who are sick of hustling for every sale.

I help you write clear, compelling sales copy that speaks to the right people — so you can work less, sell more, and finally enjoy the freedom you started your business for.

How I Got Here

I wasn’t always a conversion copywriter.

I actually started out as a web developer working for a big company. It was fine — until I had my daughter and realized I was selling my time for money, even when there wasn’t real work to be done. I still had to clock in. Still had to sit at a desk. Still missed out on moments I couldn’t get back.

That’s when I knew: I wanted more freedom. I wanted control over my time. I wanted to be present for my daughter and still build something meaningful and profitable. That’s how I landed in the online business space.

At first, I offered funnel builds. But I quickly saw something other service providers weren’t talking about enough — none of it works if the messaging is off. You can run the prettiest ads and build the fanciest funnel, but if you’re not saying the right thing to the right person? Sales fall flat.

I also fell into the same trap my clients do: doing everything on social media, burning out, and wondering why all that effort wasn’t leading to consistent income. And then one day, I sold something to my tiny email list — and people actually bought it.

That was the lightbulb moment.
It wasn’t that my audience didn’t want what I had — it was that I hadn’t been speaking to them in a way that made them want to buy.
Once I started doing that, everything changed.

Today, I run a simple, email-centric business. I grow my list. I write to them. I sell to them. That’s it.

Now, I help other moms do the same — simplify their marketing, clarify their message, and build a business that actually gives them the freedom they started it for.

Whether I’m helping them cut through decision fatigue, find the perfect words to sell their offers, or build a consistent sales system that doesn’t rely on dancing reels or daily posts — messaging is my superpower.

And if you’ve been doing all the right things, but still not seeing the results you want? I’d love to help you turn that around.

What Makes Me Different

I believe in building a business that works for you — not the algorithm.

I’m not here to push hustle culture or shame you into chasing $10K months just because someone on Instagram said you should.
I’m here to help you get clear on what you actually want — and then make just enough money to make that possible, with less stress and more time off.

When you work with me, you get:

  • Simple strategies that cut through the noise and get results

  • Transparent guidance that respects your time and energy

  • Clear, compassionate communication every step of the way

  • A focus on what matters — not just what’s trendy

I’ll never give you busy work. I’ll never overcomplicate things.
Whether you’re inside one of my courses or working with me 1:1, I always keep things as straightforward and practical as possible — so you can actually implement and get results.

My promise to you.

I’m obsessed with helping online coaches simplify their sales systems, clarify their messaging, and make more money without working more hours.

Because I believe you don’t need to be “on” all the time to run a successful business.
You just need the right message, in front of the right people, at the right time — and a system that supports the life you actually want.

Let’s do that, together.

Ready to take the next step?

Let’s simplify your marketing, fix your messaging, and start making more sales — without burning yourself out on social media.